Hi everyone! Maybelline India has been introducing lots of new products in the past couple of months and their latest new launch is the BB Cushion Foundation. I just received a sample of this so I thought I’d do a quick first impressions post.
The Cushion Foundation trend started in South Korea and while cushion makeup is catching up quickly in the west, there aren’t many options in the Indian market yet. The only ones I know of are by Lancome and Innisfree. I do have the Lancome one, in case any of you would like a review. I also have the one by The Body Shop which I got from my UK Trip back in June but it hasn’t launch in India yet. It is very good though and I’ve used it quite a bit.
The idea behind a cushion foundation is ease of application. A foundation soaked sponge or ‘cushion’ replaces the traditional botle and a soft padded applicator is used to directly tap the foundation onto the skin after pressing it on the cushion. The cushion releases foundation on the applicator as you apply pressure and its easy to apply and blend on the skin with a few taps.