We all know a woman who looks much younger than her actual age. Each of us secretly wish to be someone who never ages, isn’t it? And at the end we all ponder and in awe wonder, what is the secret? – was she blessed with great genes, does she use a “magic” cream or has she gone under a cosmetic procedure? To uncover this secret, for the first time, Olay carried out an in-depth research that shows how gene expression changes impact the appearance and quality of women’s skin as they age across every decade.
Olay’s breakthrough Multi-Decade and Ethnicity (MDE) study reveals biological commonalities among a unique subset of women who look exceptionally younger than their age. Additionally, the research found some genetic changes that impact the skin aging process during each decade of a woman’s life. The MDE study, examines women in nearly every decade of life – from their 20s to their 70s – and across ethnicities. The initial findings share key takeaways that will help determine what’s possible when it comes to cosmetic skin care and looking ageless.