Freedom Pro Artist Pad Black Arts Palette


Hi everyone! I get a lot of queries regarding eye shadow palettes, especially those just starting out with makeup. I thought I’d share a quick recommendation with you. I picked up this palette from one of the Nykaa sales last year and have got so much use out of it! If you’re someone who would like to experiment a bit with eye makeup, the Freedom Pro Artist Pad – Black Arts is fantastic!


Freedom Makeup London Pro Artist Pad (Black Arts)


  • The palette is priced at Rs 2800 but during sales, you can get it for around Rs 2300 or so. Keep an eye out for the sale later this month if you’re interested in getting this palette!
  • It contains 28 eye shadows, mostly neutrals but the color variety is really good.
  • From light, matte nudes and shimmery pinks/peaches/golds to deeper bronze/brown/copper shades, the palette offers excellent color variation to suit the Indian complexion. There are a few cool colors too.
  • In terms of quality, except 1-2 shades, the eye shadows have a smooth texture, excellent color pay off, very good blendability and decent wear time (6+ hours).
  • While shimmers dominate the palette, it has enough matte shades, especially warm browns, to balance out the pearly colors. I think warm brown mattes are essential to add depth in the crease and for effortless smokey eyes. The browns in this palette are great!


Continue Reading

Freedom Brow Pomade : Ash Brown | Review


Freedom Brow Pomade - Ash Brown
Freedom Brow Pomade – Ash Brown


Hi everyone! Today I’m reviewing the brow pomade from the brand Freedom. This reminded me of the Anastasia Brow Pomade and I picked this up during the Nykaa Freedom Sale few weeks back. Price : Rs 900.

The brow pomade comes in a small jar packaging. Freedom belongs to the same group of companies as Makeup Revolution and Make Up Academy which are known for creating affordable dupes of high end products and that got me really interested in this brow pomade. I’ve not tried the Anastasia one so I won’t be able to compare the two. The Freedom brow pomade has a gel consistency, much like a gel liner but a little thicker, denser and stiffer. Its not as pigmented as a liner, which is a good thing because overly pigmented brow products lead to disastrous looking brows if not used with caution.

Because of the gel consistency, this applies easily enough and dries down (takes about 2-3 minutes to dry completely) to a long lasting finish. It doesn’t wear off with sweat, doesn’t wipe off if you accidentally swipe your brow area and stays put the whole day. I like to use this with an angled brush, to fill in the gaps in my brows and it works quite well. I have absolutely no complaints about the formula and if you’re looking for a brow pomade, I would recommend this.

Continue Reading

Freedom Pro Eye Primer, Stunning Smokes Eye Shadow Palette : Swatches, Review


Hi everyone!

You might have spotted the brand Freedom on a few blogs and online shopping websites recently. Its a UK based brand created by the same team that is behind Makeup Revolution and they have some lovely affordable products. I was very intrigued by their huge range of palettes and the brand kindly sent me their Stunning Smokes Palette and the Pro Eye Primer to test out. I’ve been wearing this neutral palette and primer these past few days and here’s my review.


Freedom Stunning Smokes Eye Shadow Palette
Freedom Stunning Smokes Eye Shadow Palette


Freedom Stunning Smokes Eye Shadow Palette
Freedom Stunning Smokes Eye Shadow Palette


Continue Reading