NYX, L.A. Girl Launch in India!


Hi everyone! There’s been a lot of exciting launches lately and the two brands that I’m really excited about are NYX and L.A. Girl! Both of these are super popular American drugstore brands and are finally available in India! NYX has been brought to India by the L’Oreal group and is currently exclusively available online at Nykaa.com. I’ve been a long time fan of NYX cosmetics, loved their quality products at affordable price tags and you can find 50+ product reviews in my NYX category to help you choose.


NYX Cosmetics India

NYX Cosmetics India


The NYX India team has kindly sent me some products to try out so I will be reviewing these soon (make sure you subscribe to my YouTube for updates). While I’m super excited that NYX now officially sells in India, I was hoping it would be priced just as its priced in the US. But the Indian prices are a bit higher and at par with other mid-range brands. Nevertheless, you can now easily pick your favorite Soft Matte Lip Cream or blush without having to worry about shipping, customs etc.!


NYX Cosmetics India

NYX Cosmetics India


NYX Cosmetics India

NYX Cosmetics India



L.A. Girl is another fabulous brand that offers a wide range of affordable and high-quality makeup. Some of their products like their Pro concealer and blush bricks are extremely popular and we can now get these in India at Nykaa.com. Just like NYX, the products are priced a little higher than the US prices but its still a very good mid-range price point! I’ve swatched a couple of products below. Would be featuring these along with the NYX products in a video tutorial very soon!


L.A Girl Makeup India

L.A. Girl Makeup India


L.A Girl Swatches - Suede Bronzer, Luminous Highlighter

L.A. Girl Swatches – Suede Bronzer, Luminous Highlighter


L.A Girl Swatches - Matte Flat Velvet Lipstick Gossip, Pro Concealer Almond Beige

L.A. Girl Swatches – Matte Flat Velvet Lipstick Gossip, Pro Concealer Almond Beige


Have you tried anything from NYX or L.A. Girl yet?

Share your comments below!



  1. Godhuli
    July 15, 2016 / 2:50 pm

    Hi Ankita…jus love your blog..thanks for letting know about Nyx launch…have used its soft matte lipsticks and bronzer…they are indeed good…any idea when will it be available in stores?

  2. July 15, 2016 / 3:04 pm

    When I checked the prices, even I was slightly disappointed to see the difference. But at least we have been easily accessible to us!

  3. July 15, 2016 / 3:08 pm

    haha! I meant *they are easily accessible

  4. July 15, 2016 / 3:56 pm

    great beauty products 🙂

  5. Chaitra
    July 15, 2016 / 4:22 pm

    Can you please review l.a girl BB cream?? Which shade is best suitable for your skin tone??

  6. July 15, 2016 / 6:53 pm

    I haven’t tried any of these brands..As they are steeply priced here.I’ll ask my sis to get some of these products who is in US right now..Long wait to try these beauties…:(

  7. July 15, 2016 / 9:36 pm

    im yet to try the nyx soft matte lip creams, they’ve been on my wishlist forever and now i also want to try the ultimate suede lip colors!

  8. July 16, 2016 / 2:24 pm

    every Beauty Enthusiast in the country must be so excited to see this launch. cant wait to indulge.

  9. July 17, 2016 / 11:28 am

    The L.A. Girl Velvet Highlighter stick looks gorgeous! Looking forward to your detailed reviews Ankita! 🙂

  10. July 18, 2016 / 8:55 am

    I love the products. So glad that they are finally available here online 🙂

  11. July 18, 2016 / 12:56 pm

    whoa! i so wanna try that velvet lipstick gossip! Looks beau! 🙂

  12. Joo
    July 22, 2016 / 1:03 pm

    Thats great these brands are so easily available in india..

  13. Joo
    July 22, 2016 / 1:03 pm

    review the LA GIrl contour and highlighter sticks

  14. July 25, 2016 / 10:10 pm

    Loving that both the brands are officially launching in India, but I do find the pricing for some a little high.

  15. Rajeswari
    July 26, 2016 / 3:14 pm

    Hiii…always love ur swatches…plz post some reviews from NYX & LA GIRL

  16. Diya
    August 20, 2017 / 2:45 pm

    Can anyone tell me what is the the actual market price of l.a girl pro hd concealer in India?

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