Avene Introduces Eluage, the anti-wrinkle concentrate in India
Avene presents a new line of product to slow the ageing process and the perfect solution for ageing, the internationally acclaimed product Avene’s Eluage anti-wrinkle concentrate is now launched in India.
Under the influence of time, your skin loses its structure; wrinkles deepen to form deep grooves and it loses firmness. These signs of ageing are mainly due to a depletion of collagen fibres and Hyaluronic Acid (HA) – which is one of the key factors in maintaining your skin’s firmness. HA also soaks up water, which is essential to hydrated, plump, glowing and hence youthful skin. But this molecule needs to be completely renewed every 24 hours because it deteriorates massively and rapidly. And as your skin grows older, creation of HA slows and the quality reduces, leading to dehydrated, sagging and wrinkled skin.
Avene Dermatological Laboratories of Pierre Fabre Dermo-Cosmétique, France, have developed something called Hyaluronic Acid Fragments (HAF) along with a Swiss research team. These are fragments of HA which can easily penetrate the skin and trigger the creation of HA by your cells. Avene’s patented Eluage anti-wrinkle formula uses two active ingredients – HAF – and it’s tried and tested Retinaldehyde (RAL), a vitamin A derivative, which not only boosts cell metabolism and makes the complexion more luminous, but also actually amplifies the effect of HAF, leading to an increased production of HA.
Due to these two active ingredients, Eluage anti-wrinkle concentrate ensures that the marked wrinkles and deep furrows are filled from the inside. Your skin is visibly firmer, smoother and better hydrated. This results in an increase in the elasticity and thickness of your dermis and epidermis and makes your skin look young again.While all skins can benefit from Eluage, including the most sensitive ones, the anti-wrinkle concentrate specifically addresses mature skins that show tangible signs of ageing, which is the case for women over 35 years (even if ageing does not depend on age only).
Avene Eluage is recommended for women in the age group of 35 years to 55 years.
The price of the Avene Eluage Anti-wrinkles Concentrate is Rs 1200
Given below is the procedure to apply Eluage –
1) Put a drop on the tip of your finger
2) Take care of deep wrinkles and expression lines by applying the concentrate directly on targeted area: around the mouth, on the cross-fit and on the wrinkles on the forehead
3) do not rub, dab on gently. Also massage gently these areas with circular movement for a better application
3) Use only in the evening
Disclaimer : Press release provided by brand PR.