Posted by Corallista | Posted in Estee Lauder, Eyes, New Launches | Posted on 26-06-2013
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SUMPTUOUS EXTREME WATERPROOF MASCARA
For lashes with extreme volume and extreme longwear. Even when wet.
Sumptuous Extreme Mascara was developed for the lash extremist. Now, dare to make an extreme statement with extravagant, outrageously volumized lashes, even in the water – Estée Lauder introduces NEW Sumptuous Extreme Waterproof Mascara. A true innovation in waterproof mascara technology, this new breed of extreme volumizing, long-wearing waterproof mascara keeps lashes full, thick, curled and soft, no matter where life takes you.
Featuring an advanced longwearing formula and extreme waterproof benefits, NEW Sumptuous Extreme Waterproof Mascara keeps lashes supple, flexible and never brittle, while providing them with outrageous volume and lift for an audacious, false-lash effect. Enriched with carbon black fibers, this high-performance, waterproof formula adds rich luster and a dramatic impression to lashes for a look of rich shine and high drama. With every stroke, lashes seem to magnify, multiply and immediately extend to extremes, revealing eyes that look brighter, wider and more seductive.
What makes NEW Sumptuous Extreme Waterproof Mascara so extremely volumizing is its Extreme Bold Volume™ Formula. Fortified with conditioning Lash-Advancing Vitamin Complex made with Panthenol, the formula acts like almost like lash extensions through exclusive Tri-blend Multiplying Fibers, comprised of:
- Unique interlocking fibers that build volume and length
- Hollow fibers that create massive volume without weight
- Ball fibers that fill-in and fill-out even the sparsest lashes
Lashes are coated with this advanced lightweight formula through an Oversized Brushcomber Extreme™, which has two types of bristles - flexible fibers that carry and bring maximum formula to lashes and solid fibers which comb and separate lashes with amazing anti-clumping definition.
Delivering the maximum degree of long-wear waterproof benefits, NEW Sumptuous Extreme Waterproof Mascara prevents mascara from running, smudging or smearing, even when exposed to saltwater, rain water, chlorine water, perspiration, humidity and tears. A colorless, waterproof, oil-proof, smudge-proof shield, seals lashes like a top coat to help prevent all kinds of water from penetrating, which can cause smudging and flaking.
A combination of waxes and oils are carefully calibrated within the waterproof formula of NEW Sumptuous Extreme Waterproof Mascara to offer maximum flexibility for lashes with volume and curl, yet rigid enough to prevent them from touching one another, which often leads to clumping. These ingredients provide the ultimate glide and luxurious feel to lashes, leaving them supple, flexible and never brittle.
NEW Sumptuous Extreme Waterproof Mascara is fragrance free, ophthalmologist tested, and appropriate for contact lens wearers. Apply to either bare lashes or over Estée Lauder’s Lash Primer Plus for an even more dramatic effect. To remove, gently wipe lashes with a cotton pad saturated with Estée Lauder’s Take It Away Total Makeup Remover or any waterproof makeup remover.
Estée Lauder’s NEW Sumptuous Extreme Waterproof Mascara will be available at Estée Lauder stores in India for INR 2,180/- from June 2o13 onwards.
Estée Lauder Store locator :
Mumbai- The Palladium, 2nd Floor Main Atrium, Senapati Bapat Marg, Lower Parel, Mumbai, Tel 022 43473773
Bangalore- The Collection, UB City Mall, 2nd floor, Vittal Mallya road, Bangalore- 560001, Tel 080 40982000
Delhi- Select City Walk Mall, Shop no g-12, A-3 District Centre. Saket, New Delhi, Tel 011 46151752
**Disclaimer : Press release shared by brand PR.