Posted by Corallista | Posted in Dove, Hair, New Launches | Posted on 30-05-2013
Tags: beauty blog, conditioner for damaged hair, damaged hair, dove, dove conditioner, dove hair care, dove hair mask, dove intense repair, dove intense repair moisturizer, dove keratin actives, dove keratin actives shampoo, dove shampoo, dove shampoo for damaged hair, hair care, hair care for damaged hair, hair mask for damaged hair, indian beauty blog, indian makeup, indian makeup blog, say no to gaps
I recently attended the Launch Event of Dove’s new range for damaged hair – the Intense Repair range with Keratin actives. Speaking at the event, the brand’s hair specialist Dr.Rashmi and the brand Manager Saumya talked about how this range was formulated to treat the most extreme forms of damage at the smallest level.
Not going into too much detail, what this range is basically supposed to do is penetrate the cuticle into the very core of the hair shaft that is composed of the protein Keratin. This protein gets eroded due to chemical/heat treatments, pollution etc. leaving ‘gaps’ in the hair shaft making the hair weak and damaged. The Keratin actives reconstruct the hair at a cellular level, essentially filling out these gaps to give stronger hair.
The range contains a Shampoo, a conditioner and a Mask. Price : Rs 68 onwards for 80 ml shampoo/conditioner. The Mask is priced at Rs 215 for 200 ml.
For more info, here’s the Press note ~
‘You look exactly the same!’ While it’s great to hear that from someone you haven’t seen in years, you hope they don’t mean your hair. No woman enjoys wearing the same hairstyle day in and day out, much less for years together. We all love experimenting with our hair, whether its various styling products or instruments to make our hair look beautiful. In the attempt to look our best, we end up overlooking the daily damage we put our tresses through.
Knowingly or unknowingly, hair damage is often self-inflicted. A gamut of factors are responsible for damaging hair, not just on a superficial level but from deep within. Constant and excessive exposure to the sun and daily pollution may strip hair of its natural luster, making it weak, dull and lifeless.
Self-inflicted activities such as blow drying, straightening, perming, colouring, etc. may leave hair damaged. Continual exposure damages the hair at cellular level causing gaps in your hair. This results in recurring hair problems in spite of various efforts women make to keep their hair nourished and damage-free.
Recognizing this need to repair hair damage at a deeper level, Dove introduces the new Intense Repair Range with ¼ moisture milk with Keratin Actives that goes deep within strands to reconstruct hair by strengthening it at its core. So now with the Dove Intense Repair range, you can have healthy beautiful hair that’s strong and resilient to damage. Dull and damaged hair is transformed into shiny and smooth hair.
Speaking about hair damage, Ms Meena Rajan, R&D Head – Hair Category said,“We all like experimenting with hair, but in the long run, damage takes its toll within the structure causing gaps due to severe damage of keratin. Dove Intense Repair range with Keratin Actives works at the cellular level of the hair structure and helps reconstruct damaged protein making the hair strong and resilient to damage.”
Mr. Srinandan Sundaram, General Manager Hair Care adds, “At Dove, we know that when hair problems keep coming back, it means something is amiss at the cellular level. Signs of hair damage never show up alone. If it’s breakage now then it’s dryness later. New Dove Intense Repair with Keratin Actives goes deep within strands to repair damage”
It may seem that understanding what causes ‘damage’ is half the battle against it but to win the other half, you need expert-care. So, say no to gaps. New Dove Intense Repair Range reconstructs hair at the cellular level making it strong and beautiful.
Say No to damage!