Beat the heat with Estée Lauder Daywear Advanced Multi-Protection Anti-Oxidant Moisturizers

 (Press note)

 

The Skincare Leader in Anti-Oxidant Protection Now Offers Our Most Effective Anti-Oxidant Power and Advanced UV Protection Ever – to Prevent and Visibly Diminish the First Signs of Aging

 

Environmental exposure is the first source of damage to the appearance and function of skin, resulting in premature signs of aging. Estée Lauder scientists have now identified five main sources of free radicals that assault skin all day long accelerating the rate of premature aging – UV Exposure, Pollution, Smoke, Irritation and Metabolism. Scientific research has proven that skin’s own natural anti-oxidants are not able to continuously protect skin against the many types of free radicals associated with these sources. In today’s ever-changing environment where pollution continues to increase and UV protection from the thinning stratospheric ozone layer continues to decrease, superior all day anti-oxidant and broad-spectrum UV protection against skin-damaging free radicals is more important than ever before.

 

Estée Lauder DayWear Advanced Multi-Protection Anti-Oxidant Moisturizers
Estée Lauder DayWear Advanced Multi-Protection Anti-Oxidant Moisturizers

 



 

 

In 1997, Estée Lauder was the only cosmetics brand to collaborate with leading French scientists in a groundbreaking SU.VI.MAX study. As a result, Estée Lauder was the first cosmetics company to prove that topical application of anti-oxidants and vitamins provided significant skin-protective benefits establishing Estée Lauder’s role as the cosmetic leader in the science of anti-oxidant skincare. Incorporating the brand’s scientific learnings from this groundbreaking independent research study, Estée Lauder’s DayWear moisturizer was the first skincare product proven to help prevent premature signs of aging caused by the environment utilizing an exclusive blend of anti-oxidants to fight free radical damage.

 

Today, Estée Lauder remains the skincare leader in anti-oxidant protection, once again breaking scientific boundaries withDayWear Advanced Multi-Protection Anti-Oxidant Moisturizers SPF 15, the brand’s most effective anti-oxidant and broad-spectrum sunscreen protection ever to help prevent and diminish the appearance of the first signs of aging. With continued daily use, it helps visibly diminish the appearance of fine, dry lines and dullness so skin looks smoother and more radiant. Incorporating an innovative  anti-oxidant recycling technology, this  “skin superfood” helps safeguard skin with multi-action protection in three advanced ways:

 

I.    A powerful proprietary Super Anti-Oxidant Complex provides an optimized blend of skin-essential anti-oxidants that has been specially formulated to continuously recycle and regenerate anti-oxidant capacity, supplementing skin’s natural anti-oxidant resources for comprehensive all day anti-oxidant protection. The combination is so effective that it neutralizesevery key type of skin-damaging free radical which can lead to premature signs of aging.

 

II.  Advanced Broad-Spectrum Sunscreen provides Estée Lauder’s best UVA defense ever – meeting the most advanced standards around the world for UVA protection. By helping defend against damaging UV rays, skin is protected to help keep it looking younger, longer.

 

III.  A potent Blend of Skin Quenching Hydrators and Barrier-Boosting Lipids provide skin with instant and all-day moisture to protect it against dehydration, which can accelerate the signs of premature aging.

 

I.    ADVANCED PREVENTION WITH SUPER ANTI-OXIDANT COMPLEX:

 

Estée Lauder’s proprietary Super Anti-Oxidant Complex features both comprehensive and all-day anti-oxidant protectionto fight the free radical damage that can lead to visible aging:

 

Comprehensive Anti-Oxidant Protection:

Our powerful proprietary blend consists of 5 super anti-oxidants that have been specially selected to work synergistically togetherEGTVitamin CVitamin EEukarion, and a unique ferment derived from deep sea microorganisms. This powerful anti-oxidant combination has been specifically designed to work in unison to provide Estée Lauder’s most comprehensive anti-oxidant protection ever – now defending skin against every key type of free radical.

 

All-Day Anti-Oxidant Protection: 

Estée Lauder scientists understand that once an anti-oxidant defends the skin against a free radical, it is completely neutralized and is then unable to fend off further free radical attacks. Without a constant availability of anti-oxidants, skin is left vulnerable to free radical attack which can result in damage that accelerates premature aging. As free radical attacks continuously occur throughout the day, all day anti-oxidant protection is critical in resisting the signs of premature aging. 

To address these insights, for the first time, the Super Anti-Oxidant Complex has been uniquely formulated to recycle and regenerate anti-oxidant capacity for continuous protection that supplements skin’s natural anti-oxidant resources, providing skin with all day anti-oxidant protection.

The Super Anti-Oxidant Complex’s recycling ability is so effective that  DayWear Advanced Multi-Protection Anti-Oxidant Moisturizers SPF 15 have been clinically shown in in-vivo testing to offer 8 hour anti-oxidant protection

 

Estée Lauder DayWear Advanced Multi-Protection Anti-Oxidant Moisturizers
Estée Lauder DayWear Advanced Multi-Protection Anti-Oxidant Moisturizers

 

 

II.  ADVANCED UV PROTECTION WITH BROAD-SPECTRUM SUNSCREEN:

 

As scientific research has proven the harmful skin-aging effects of deep-penetrating UVA wavelengths, Estée Lauder scientists have developed the brand’s most advanced broad-spectrum sunscreen protection ever to help protect skin against both UVA and UVB rays. DayWear Advanced Multi-Protection Anti-Oxidant Moisturizers SPF 15 now feature 3:1 (UVB:UVA) protection meeting the European Union guidelines for effective UVA coverage.

Additionally, as UVA sunscreens can often degrade after sun exposure, the DayWear formulas’ proprietary sunscreen system is specially formulated for enhanced photostability to help skin stay optimally protected. With enhanced UVA protection and photostability, skin is better protected to help resist the signs of premature aging.

 

 

III.  ADVANCED MOISTURE RETENTION WITH SKIN-QUENCHING HYDRATORS:

 

An optimal, moist environment helps maintain skin’s natural resistance to daily assaults and also minimizes irritation which can accelerate the signs of premature aging.  As hydration is critical to youthful, healthy-looking skin, DayWear Advanced Multi-Protection Anti-Oxidant Moisturizers SPF 15 are formulated with an advanced blend of skin-quenching hydrators including Hyaluronic Acid, as well as barrier-boosting lipids

Instantly, skin is infused with lasting, all-day moisture helping to prevent the environmental damage that can begin with dehydration.  Over time, skin’s natural protective barrier is rebuilt to help skin retain essential hydration and support skin’s natural protection against the visible signs of premature aging.

 

Estée Lauder DayWear Advanced Multi-Protection Anti-Oxidant Lotion
Estée Lauder DayWear Advanced Multi-Protection Anti-Oxidant Lotion

 

SIGNATURE FRESH CUCUMBER SCENT:

DayWear Advanced Multi-Protection Anti-Oxidant Moisturizers SPF 15 feature DayWear’s signature cucumber scent loved by women around the globe. The fresh fragrance notes consist of leafy greens and aqueous notes of crisp cucumber providing a feeling of cool rejuvenation, while a petally floralcy of sheer Jasmine, Violet and delicate Cyclamen provide a comforting balance. Musk provides a soft, radiating finish.

 

USAGE: 

Apply morning and night after your Repair Serum. Perfectly hydrated and powerfully protected, the DayWear formulas help bring out the radiance of healthy, youthful skin. Dermatologist, Ophthalmologist tested. Non acnegenic.

 

Available at all Estee Lauder stores and counters.

 

Retail Price :

 

Estée Lauder DayWear Advanced Multi-Protection Anti-Oxidant Moisturizers SPF 15– INR 3500

Estée Lauder DayWear Advanced Multi-Protection Anti-Oxidant Lotion SPF 15– INR 3500 

Estée Lauder DayWear Sheer Tint Release Advanced Multi-Protection Anti-Oxidant Moisturizer SPF 15– INR 3500

 

1 Comment

Leave a Reply

Your email address will not be published. Required fields are marked *

CommentLuv badge