Maybelline Color Tattoo 24 hour eye shadow Bold Gold : Review, Swatch, EOTD


Hey everyone!

Maybelline’s Color Tattoo eye shadows were an instant hit when they launched last year. I liked them but they didn’t work as well for my oily lids as well as wear time was concerned. But I do love the shades, the texture and the price! Today I’m reviewing the shade Bold Gold from this range.

Price : Rs 350  for 4 g


Maybelline Color Tattoo 24 hour eye shadow Bold Gold

Maybelline Color Tattoo 24 hour eye shadow Bold Gold





What Maybelline says about the Color Tattoo 24hr eye shadows :


Dare to wear our longest-lasting shadow.
Our ink technology creates super-saturated color.
Cream gel smoothes on for vibrant color that does not fade.



My take on the Product


The first thought that comes to mind when one looks at these eye shadows is that they are very similar to MAC Paint pots – same round pot packaging and same cream formula that dries down to a smudgeproof finish. The Maybelline ones come with a nice brush unlike MAC Paint pots. The brush is a flat applicator type brush and is perfect for applying cream eye shadows.


Maybelline Color Tattoo 24 hour eye shadow Bold Gold

Maybelline Color Tattoo 24 hour eye shadow Bold Gold


The texture of the eye shadow is quite soft and smooth, there is no dryness or tug in the texture. It glides smoothly on the eyes and doesn’t dry down too quickly, giving enough time for blending and working with it. The pigmentation is good, you don’t need to pack on the color to make it show. The one drawback that almost all cream eye shadows that set have is the slightly dry look they give to the lids. When they dry down, they give a papery look to the skin which may not be noticeable on younger women but older women would not find it flattering – it enhances the wrinkles and folds of the lid. I have seen this effect more pronounced in case of MAC paint pots as they tend to dry faster as compared to the Maybelline Color Tattoo eye shadows.

Bold Gold is packed with micro shimmer so it was a slightly gritty in texture but not abrasive or uncomfortable. It stayed on much better than shades Audacious Asphalt and Bad to the Bronze on my oily lids. I got nearly 6 hours of wear time with minimal creasing as opposed to the 4 hours I got with the other 2 shades. The shade is a  gorgeous yellow gold with lots of gold shimmer, its one my favorite shades for easy eye makeup looks and I love how the shimmer catches the light. I’ve taken the product pictures in direct sunlight so you can see the light bouncing off the shimmer in the pictures. The shade is not too metallic or intense which makes it very wearable. Its my favorite shade from this range so far, a fabulous one for warm/tanned skin tones and I’ll recommend it to everyone!


Maybelline Color Tattoo 24 hour eye shadow Bold Gold

Maybelline Color Tattoo 24 hour eye shadow Bold Gold


Maybelline Color Tattoo 24 hour eye shadow Bold Gold

Maybelline Color Tattoo 24 hour eye shadow Bold Gold


Maybelline Color Tattoo 24 hour eye shadow Bold Gold

Maybelline Color Tattoo 24 hour eye shadow Bold Gold



 Bold Gold worn on the inner half of the lid –


EOTD : Maybelline Color Tattoo eye shadows in Bold Gold, Pomegranate Punk

EOTD : Maybelline Color Tattoo eye shadows in Bold Gold, Pomegranate Punk



The GOOD about Maybelline Color Tattoo 24 hr eye shadow :

  1. Comes with a good quality brush
  2. Soft, smooth texture
  3. Gives enough time before drying for blending
  4. Sets into a smudgeproof, waterproof finish after application
  5. Good pigmentation
  6. Non-gritty shimmer
  7. Good quantity
  8. Great price
The NOT-SO-GOOD Maybelline Color Tattoo 24 hr eye shadow :
  1. Staying power could be better
  2. May give a dry look to wrinkled/ageing eyes


Overall Verdict


Maybelline Color Tattoo 24 hr eye shadow in Bold Gold  is a gorgeous shimmery gold that is easy to wear and would flatter Indian skin tones. The formula is similar to MAC paint pots – pigmented cream eye shadow that dries down to a smudge proof, waterproof finish but not before giving some time to work with it. The only major drawback with these is that they crease within 6 hours on my oily lids.

Rating :  4.25/5

Check out other shades in this range HERE.


[note color=”#FFE4C4″] Have you tried the new Maybelline Color Tattoo 24 hr eye shadows? What do you think of the shade Bold Gold? Share your comments below! [/note]


 Also read :

Maybelline Color Tattoo 24 hr Eye shadow Audacious Asphalt : Review, Swatch, EOTD

Maybelline Color Tattoo 24 hr eye shadow Bad to the Bronze : Review, Swatch, FOTD



  1. January 22, 2013 / 12:20 pm

    i din hav the drying problem on my lids ankita..maybe bcoz i hav oily lids, these tatoos work very well..blessing for those who cant afford paintpots

  2. January 22, 2013 / 12:28 pm

    Topping color tattoos with a similar powder eyeshadow makes it stay for longer 🙂

  3. January 22, 2013 / 1:17 pm

    My sister and I got this shade along with bad to bronze and pomegrante punk. I agree, it’s a very wearable gold.

    Great eotd! 🙂

  4. rajvi.bhow
    January 22, 2013 / 1:23 pm

    Have bought the edgy emerald.. the pigment is really good.. Infact I use the brush to apply this as an eyeliner sometimes 🙂

  5. January 22, 2013 / 3:05 pm

    Bold gold is a pretty color but since i had many gold s so i settled for emerald. They have a bit of patchy texture.
    Nice EOTD:)

  6. Bhagyashree
    January 22, 2013 / 3:06 pm

    This one reminds me of Loreal Paris infalliable eyeshadow and when I read your review on it,I bought seven colors from that range and they all are beautiful in every aspect.

  7. January 22, 2013 / 3:09 pm

    Never worn gold on my lids…..these pics have tempted me to buy a Bold Gold pot myself 😉

  8. January 22, 2013 / 3:17 pm

    love this shade and it sure does look good on you!!

  9. January 22, 2013 / 4:27 pm

    This one is next on my list 🙂 I have pomegranate punk and bad to the bronze.. and i really love them.. Very easy to apply when i’m in a hurry..

  10. January 22, 2013 / 6:34 pm

    I never got these as i read they are difficult to remove. But getting this a gold base would be great! Do they still come with the brush?

    • Corallista
      January 22, 2013 / 7:18 pm

      Yes they come with a brush. They come off quite easily with an eye makeup remover like Maybelline or Lakme Absolute bi-phased ones.

  11. VaishaliGotadkiGotadki
    January 22, 2013 / 7:14 pm

    Hi…it looks great on u but can I ask what eyeliner are u wearing in the pic..

  12. January 23, 2013 / 7:13 pm

    woww.. its a must have eyeshadow , especially during wedding season.Its such a rich and bright gold 🙂

  13. Sophia
    January 24, 2013 / 2:38 am

    same here Ankita…these crease on my lids too even after using powder shadow on top…..i have on and on bronze (think its bad to the bronze in India) n it applies easily and looks amazing as well….

  14. sushmamurthy
    January 24, 2013 / 8:37 pm

    i really like the product especially the price. i m new to make up & want to experiment with colours & application , i hav oily lids can u advice me some eye shadows.

  15. Payel
    November 7, 2013 / 1:20 am

    very pretty color… but i didnt get any brush with Bold gold or pomegranate punk..

  16. Joo
    July 30, 2014 / 6:12 pm

    Having pomegranate punk & bad to the bronze,, I ll bold gold is must have…

  17. Priyanka Rao
    September 9, 2014 / 1:13 am

    I had ordered my color tattoo in the shade ‘Fierce n tangy’ online from Jabong. But its only now, after reading this post did I realize it comes with a brush. They haven sent me 1 *duh* 🙁

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