Posted by Corallista | Posted in Dove, Hair, New Launches | Posted on 27-11-2012
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Dove launches ‘Dove Elixir’: Dove’s first range of precious hair oils with real ingredients
Making a foray into the hair-oil market, Dove Elixir provides the power of overnight oiling in just 30 minutes
November 2012 : Most women, while tending to their tresses often find themselves caught in the dilemma of wanting to oil their hair regularly, but not finding enough time to do so. This dilemma gets compounded with ancestral belief that to get the goodness of hair oil, one needs to keep it for longer in hair, which she is unable to do due to hectic lifestyle that leaves very little time for the women to nourish their hair. Addressing this problem , Dove today launched ‘Dove Elixir’ – Dove’s very first range of precious hair oils with real ingredients; a blend that provides the power of overnight oiling in just 30 minutes.
Formulated to make oiling the mane a more convenient and nourishing experience, Dove Elixir is made with real ingredients like the blooming roses and oils of playful lavenders and wild hibiscus infused with almond, olive and argan oil respectively. Dove Elixir provides every woman the enriched experience of hair oiling – the age old practice in a modernized and convenient format.
The premium brand is launching three variants of Dove Elixir - Hair fall** Rescue: Almond Oil & Rose, Dryness Care: Olive Oil & lavender, and Daily Shine: Argan Oil & hibiscus – to meet the varied needs of Indian hair. Moreover, the packaging is also innovative with a stylish bottle and a pump for easy to pour and apply, complementing international standards and quality.
“In India, women have grown up believing that oiling is the best potion for their hair to look beautiful. For them the potency and efficacy of hair oil is based on two pillars – multiple ingredients and the amount of time oil is left to work on hair. Dove Elixirs are oils with real ingredients to have successfully brought these two pillars of potency together in the same formulation, making oiling more convenient and efficacious,” said Mr. Rajnikant Sabnavis, Vice President, Hair care, South Asia, Hindustan Unilever Limited.
Speaking on the occasion, Dr. Rohini Wadhwani said, “Hair Oiling has been a beauty ritual from time immemorial. While most of my client’s desire to oil their hair regularly, they lament on the paucity of time and the various aspects associated with oiling given their hectic lifestyle.
Dove Elixir is available in three variants :
Hair fall Rescue
The sacred flora of Greek Goddess Aphrodite or the object of the great philosopher, Confucius’s renowned study – the rose; now lends itself beautifully to Dove Elixir. Rose with almond oil known to be available in far Southern parts of Asia make for the virtuous concoction – Hair Fall** Rescue by Dove Elixir. These golden drops of Dove Elixir Hair Fall** Rescue breathe life into the fragile hair that fall easily, help nourish and help protect hair from damage. The potion of Dove Elixir Hair Fall** Rescue will help reduce hair breakage, to give you the power of overnight oiling* in 30 minutes.
Dryness Care: Lavender and olive oil
Used in Egyptian medicine from 1800 B.C. and often used by Greek pharaohs for fragrance, Lavender or Lavendula, now lends itself beautifully to Dove Elixir. Lavender with rich olive oil that is known to be found in abundance in the Mediterranean region, make for the virtuous concoction – Dryness care by Dove Elixir. These golden drops of Dove Elixir work to help repair signs of dryness help nourish every single hair fiber and help protect against damage. The potion of Dove Elixir – Dryness Care will give luxuriously soft, beautiful tresses, to give you the power of overnight oiling* in 30 minutes.
Daily Shine : Hibiscus and Argan Oil
Known for its healing properties from the Middle ages or worn behind the left ear to attract her desired lover, legends about the famed hibiscus are as many as its qualities and it now lends itself beautifully to Dove Elixir. Hibiscus with the Argan Oil that’s known to be found in Morocco, make for the virtuous concoction – Nourished shine by Dove Elixir, These golden drops of Dove Elixir work to help hair retain moisture and lend it a magical luminosity. The potion of Dove – Elixir Nourished Shine will give you brilliantly luminous tresses, to give you the power of overnight oiling* in 30 minutes.
Efficacy of the ingredients
|Blooming roses, red or white, have adorned several happy occasions and blossomed many relations.Popularly known for its aroma which has an instant heart lifting and positive effect, this sweet and sensual flower helps moisturize the hair and have a calming effect on our body, mind and soul.||Native to France and the western Mediterranean region, Lavender is cultivated worldwide for its oil.Its soothing and cooling effect on the scalp can help treat diseases caused due to dandruff, and can undoubtedly also help in eliminating the dandruff from the scalp
|The bright and big red leaves guarding the tender stamens dotted with yellow pollen grains have been recognized worldwide and are known for its ability to cleanse, refresh, moisturize and purify; it has shown astounding results for treating troubles related to hair scalp.Moreover, it also helps strengthen the hair.|
|Known to soften and strengthen hair, this oil possessing heavenly scent is very nourishing and recommended for hair growth||Provides lustre and shine||Popularly called as liquid gold by beauty experts, it gives new life to dry, tangled and flyaway hair. Extracted from kernels of the Argan fruit found mostly in southern Morocco, the non-greasy Argan oil penetrates into the hair to enhance the elasticity of hair, making it shinier and lustrous.|
The launch of New Dove Elixir – precious oils with real ingredients will provide much needed benefit to consumers with its power of overnight oiling in just 30 minutes, making oiling a convenient and pleasurable experience.
Each variant is priced at Rs 185 for 90 ml of product.
Directions To Use: Gently pump out a few drops of the precious Dove Elixir
Applied before cleansing: Hair is soft and nourished
Applied after cleansing: Helps protect your hair from damage
Indulge your tresses with the replenishing qualities of Dove Elixir in 30 minutes.
Note : Press Info sent by brand PR.