Posted by Corallista | Posted in Hair, New Launches, TRESemmé | Posted on 11-10-2012
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For the first time in India, TRESemmé unveils the secret of salon style at home
Mumbai, Oct 2012: TRESemmé, one of the favourite hair care brands of New York City’s fashionistas is now available in India with a complete range of salon quality wash and care products. Launched by Hindustan Unilever Limited and recommended by top hair stylists all over the world, TRESemmé unveils the secret of salon style hair at home every day.
TRESemmé is driven by the belief that, every woman has an intrinsic desire to look and feel gorgeous, as if she has just stepped out of a salon. TRESemmé has been the official hair sponsor for Mercedes Benz fashion Week, New York for the past eight seasons with top fashion and celebrity stylists using the range to create stunning fashion-forward looks for the runway.TRESemmé, the insider track to salon gorgeous hair, empowers women with the transformative power of the salon every day.
TRESemmé made a stylish debut in India at Lakme Fashion Week Winter Festive 2012 with eclectic and effervescent hairstyles created by the TRESemmé hair stylist Dharmesh (Dodo) Hingorani.
Dodo commented, “A woman’s hair is her crowning glory. We all know that feeling when we’ve just left the salon; when our hair is shiny and full of life, we feel fantastic. TRESemmé products were originally created for use in professional salons, so you know you’re getting great quality, but now that our salon-inspired products are available for Indian women to use at home, we can expect India to see a whole lot more good hair days!”
TRESemmé’s salon-inspired products are enriched with high quality ingredients to help Indian women experience that salon feeling, every day. The complete range of salon quality wash and care products have been carefully selected and formulated to meet the needs of Indian hair.
The TRESemmé hair care range consists of:
- TRESemmé Smooth & Shine for sleek, shiny hair
- TRESemmé Climate Control for salon-gorgeous hair, whatever the weather
- TRESemmé Hair Fall Defense to help reinforce hair’s strength
With tested and proven professional formulae, TRESemmé products contain high- quality ingredients such as vitamin H, silk proteins and argan oil known for their nourishing and smoothing properties, thus keeping hair soft and healthy looking, as though you’ve just stepped out of the salon.
TRESemmé was created in St Louis, Missouri, by high-profile hairstylist Edna Emmé, who gave her name to the brand. Back then, the product was only available in professional hairdressing salons. Over the following sixty five years, TRESemmé has continued to build on its early success, helping women look great throughout the world.
From our origins in salons, we have always been driven by a simple truth: every woman deserves to look fabulous, as if she’s just stepped out of the salon from the stylist’s chair. TRESemmé is dedicated to creating cutting edge salon innovation hair care and styling products without the salon price tag. Our salon-inspired products are enriched with high quality ingredients to help you experience that salon feeling, every day.
Note : Press Note sent by brand PR.