Today I’m reviewing NYX Soft matte lip cream in the shade San Paulo.
Price : $ 6 or approx. Rs 300 ( from cherryculture.com)
What NYX says about the Soft matte lip creams :
Neither lipstick nor lip gloss—this is matte lip cream. A new kind of pout paint that goes on silky smooth and sets to a matte finish. Soft Matte Lip Cream is surprisingly durable and, unlike some matte lipstick formulas, also moisturizing. Available in 11 lip colors.
Pentaerythrityl Tetraisostearate, Dimethicone, Beeswax, Glyceryl Behenate / Eicosadioate, Phenoxyethanol, Dimethicone / Dimethicone Crosspolymer, Talc, Methyl Methacrylate Crosspolymer, Silica, Aluminium Starch Octenylsuccinate, Isohexadecane, Disteardimonium Hectorite, Propylene Carbonate, Parfum. May Contain: CI77019 (Mica) / CI77891 (Titanium Dioxide), CI15850 (D&C Red 6 Na. Salt), CI15850 (D&C Red 7 Ca Lake), CI15985:1 (FD&C Yellow 6 Al Lake), CI19140:1 (FD&C Yellow 5 Al Lake), CI45410 (D&C Red 28 Al Lake), CI77491 (Iron Oxide Red), CI77492 (Iron Oxide Yellow), CI77499 (Iron Oxide Black), CI77742 (Manganese Violet), CI77891 (Titanium Dioxide).
It comes in 11 shades with lots of nudes to choose from.
Product on NYX website : HERE
Product on cherryculture.com : HERE
My take on the product
NYX Soft matte lip creams come in a transparent plastic tube packaging with a black screw on cap which has a regular slanted tip sponge applicator inside. The plastic of the tube has a matte finish which I really like. The transparent part allows one to easily locate the shades. The applicator picks up enough product for a single application however it gives a slightly streaky finish on the lips.
The first thing one notices the moment the cap in unscrewed is the warm vanilla fragrance. The texture is like soft, light whipped cream and it feels like dessert on the lips! Single swipe gives intensely pigmented color and opaque coverage to the lips. To lighten the intensity, one can apply the product using finger tip instead of directly from the applicator. The lip cream sets to a matte finish within a few seconds on application (for reference, see swatch images). The staying power is excellent – it lasts 5-6 hours on me including meals.
While the product is quite attractive right from the packaging to the texture, it has a major MAJOR con! Because of its matte finish and long staying power, it accentuates the fine lines of the lips and gives them a dry cracked appearance. I have tried applying this over lip butter but that doesn’t help much either. It may not be big issue for some people but I dislike the matte dry looking appearance and prefer glossy, creamy finishes that give a healthy look to my lips.
The shade ‘San Paulo’ :
San Paulo is one of the few colorful shades from a range otherwise filled with nude shades. It is a bright rosy coral pink on me . I have seen this shade on other people as well and I think its one of those shades which looks different on different skin tones. It instantly brightens up the face and I’ve worn this bare eyes as well as soft brown smokey eyes and it works well with both. It is a very young and feminine shade and I absolutely love it! It is bright but not neon and doesn’t look garish . I just wish it didn’t make my lips so dry and unhealthy looking after some time of wear. For reference, I’m NC 40 in MAC and I feel this shade would suit complexions upto NC 42 but may look a little too bright for complexions duskier than that.
If you’re of fair/medium complexion and looking for a brightening lip color, this is definitely the shade for you!
Swatch- freshly applied :
Swatch – few minutes after application :
The GOOD about NYX Soft matte lip cream San Paulo :
- Attractive , sleek packaging with transparent tube to easily locate shades
- Soft, light creamy texture that transforms to matte finish on application
- Intensely pigmented
- Gives opaque coverage in single swipe
- Long staying power , 5+ hours including meals
- San Paulo is a popping bright coral pink shade with a bit of rosyness – brings life to the face
- Can be paired with a variety of eye makeup
- Will suit most fair/medium complexions
- Reasonably priced
- Available in 11 shades
- Cruelty free
- Applicator gives a little streaky application sometimes
- Accentuates the fine lines on the lips
- Drying, gives a dry unhealthy look to the lips after few hours
- Expensive if purchased in India
- Shade range has more nudes than colored shades
- Has a strong vanilla fragrance – may not be liked by everyone
Here’s how it looks on me :
NYX Soft matte lip creams are soft, light weight and intensely pigmented creamy textured lip colors that transform to a long stay matte finish few minutes after application. The packaging is attractive and convenient and the product stays on for 5+ hours without smudging, bleeding. However, it begins to feel drying after few hours and accentuates the fine lines on the lips giving a dry,unhealthy look to the lips. The shade San Paulo is a brightening coral pink with a bit of rosy touch that gives an instant face lift.
The formula isn’t the best but the shade is quite pretty. It works out much cheaper if purchased online from cherryculture.com etc rather than purchased in India.
Rating : 3.85/5
Have you tried NYX Soft matte lip creams?
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